Tools

How inclusive is the service/product the business provides?

 

We are currently in the process of developing an interactive questionnaire that will give you a clear instructions with the next steps/recommendations on how to make your product or service available to everyone

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Approach

Double diamond - methodology
1. To explore

Identifying and understanding customers and business.



• Capture a thorough understanding of your customers

• Find out what people are doing with your services currently

• Identify opportunities for a new product or service

2. To define


Creating a plan to design engaging, authentic experiences.


• Outline a clear direction for all research and design activities going forward

• Prioritize activities based on business goals

• Ensure all stakeholders are aligned with key aims before moving into the design stage

 
3. To ideate

Designing solutions that exceed expectations.



• Test hypothesis early and often

• Gather feedback on multiple designs with representative users

• Resolve conflicting design ideas among project stakeholders

4. To transform


We’re in this with the customer.



• Turn ideas into reality

• Share insights and road maps with the wider business

• Record where you’ve come from and where you’re going