Design
research

The development of products or services that genuinely address human needs strongly relies on actionable design research—it’s a vital backbone of good user experience that ensures optimal usability and increased user satisfaction. As a result, it leads to impressive returns and larger customer satisfaction for the organization. 

Despite its benefits, design research is often neglected by businesses, often due to the fact, that few people understand its value outside the design department. 

At Manticdesign, we take a closer look at the fundamentals of design research, when it should be conducted, common methods, and how it can benefit a product or service when thoughtfully applied. 

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Methods used:
* Ethnographic research
* Contextual enquiry
* Service safari
* Trend analysis

Outputs created:
* Personas
* Competitor review
* Customer journey maps
* Service process flow