Service
design

We at ManticDesign use a holistic process that considers all touch points of the customer journey map, from the first discovery to the (inevitable) customer service experiences.

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While user interface (UI) and user experience (UX) design deal with how a website or app appears and functions, service design steps back to focus on how the entire user journey, encompassing digital interactions and human touchpoints, contributes to overall satisfaction.
It's the behind-the-scenes architect that ensures a company's internal structure works harmoniously to fulfil the promises made by its products.

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Methods used:
* ‘A day in the life’ research
* Expectation mapping
* Design workshops
* Service role play


 

Outputs created:
* Service blueprints
* Service prototypes
* Storyboards
* Design scenarios